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Thursday, October 15, 2026
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The Video Platform Provides Users Control to Decrease AI-Generated Content in Timelines

TikTok is introducing a new feature that enables them to reduce the amount of artificial intelligence-produced content appearing in their streams. This step comes as the service disclosed that it presently contains over 1 bn content made with AI.

Trial and Implementation

This change is in a pilot phase over the next few weeks before a full-scale rollout. This shift comes amid a increase in AI content, spurred by emerging content generation software.

AI Content on Other Platforms

Recent reports that nearly a tenth of the fastest-growing content creators on another major platform primarily display AI-generated videos. A large amount of this content is classified as mass-produced AI material, a term for substandard, bulk-generated content that is typically illogical or dreamlike.

Our research shows that many people enjoy content produced via AI tools, ranging from AI artwork to science explainers, and we want to give people the ability to adjust the amount of that, based on their own choices,” said a spokesperson.

Scale of AI Content

The service shared that there are currently 1.3bn videos on its app labeled as AI-generated. In total, in excess of 100 mn pieces of content are uploaded to the app daily, making AI content a limited percentage of its complete catalog.

Customizing Your Feed

Viewers will be capable of reduce or increase the level of artificial media they view by opening the content preference option in the application and picking AI-made media. Other topics that are already be adjusted under the tool encompass current affairs, clothing, cosmetics, and choreography.

AI Disclosure Rules

TikTok’s policies oblige users to label convincing AI-made content, and it prohibits malicious deepfakes of celebrities or emergencies. Any believable artificial content that is without a tag can be deleted under its terms of service.

Furthermore, the service will from now on attach an artificially created watermark to content produced via its proprietary AI systems, or identified by an industry-wide initiative for identifying AI-generated material. This step is intended to deter users from seeking to circumvent the tagging system.

AI Literacy Programs

The platform is additionally establishing a $2 million AI literacy fund for experts and organizations to produce educational content about using AI responsibly. This initiative will assist charitable organizations dedicated to educating programming and robotics.

Moderation Strategy

The video-sharing app has defended its content review process, amid controversy over proposals to make redundant hundreds of review team members in Britain. The company is planning to reduce hundreds of positions in its content moderation division in London, with labor groups and internet security professionals raising concerns that staff are being displaced by AI moderation.

A senior executive explained that human moderation would continue to be important, but artificial intelligence can safeguard staff by eliminating the most distressing content before it has to be seen by humans. The platform reported a notable drop in shocking and graphic content seen by content reviewers over the previous year due to intervention by its AI tools.

It is vital to integrate staff and AI to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as swiftly, which is where a extensive automated help is proving valuable process content quickly.”
About the author

Bradley Mathews

Elena Voss is a tech historian and Hypercard expert who has been documenting retro computing for over a decade.

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